Entrepreneur Success Story of Honey Donuts Cihanjuang

Entrepreneur Success Story of Honey Donuts Cihanjuang - Many ways in which culinary entrepreneurs so that they fit with the tongue food consumers. One of them with a mix of donuts using honey. Well, honey donuts named Donat Honey Cihanjuang made by Ridwan and his wife were selling well. Now, honey donuts racikannya has grown to four stores and three outlets franchisee business partners.
the story of a successful businessman honey donuts Cihanjuang

The cake is round and sometimes made with a hole in the middle of it or known as the donut was getting popular in the country. Number of businesses donut that has been innumerable. Ranging from street vendors class, class outlets, to grade the restaurant.



The height of the donut hawkers also illustrates the intense competition in this business. However, that does not mean there are no new players in this business. See who made Ridwan Iskandar with his wife Fanina Nisfulaily who boldly chimed in the donut business.

But husband and wife that his business without a donut instead of the new moment. The pair had a new concoction by adding honey to the dough donuts. "It took a year for me to mix a donut with a mixture of honey," claims Ridwan admitted using honey Sumbawa.

Having tested with convincing results, the couple also ventured to open outlets in Jalan Cihanjuang Number 158 A Cimahi, West Java, in May 2010. "That's why we dare to name donuts Donuts Honey Cihanjuang," added Ridwan.

Although relatively new, Donuts Honey Cihanjuang turns the tongue fits in Cimahi citizens. Until now, Ridwan has produced 27 variants of donuts, including almond taste, durian, bananas, shredded, choco crispy, lemon, and others.

A year of operation, Ridwan decided to develop the business by means of a partnership. The first three partners Cihanjuang Donuts Honey began operating last April, namely in Depok, Bogor, and Cinere.

Ridwan rate, this first partnership a success. As evidence, three outlets were all crowded.

Well, from where Ridwan then want to develop this business in franchising since July 2011 last. Ridwan open only franchise with an investment of Rp 10 million. The value of the investment is to obtain the right to use the brand Donuts Honey Cihanjuang, employee training, and promotional costs.

After the operation, later investors must pay a royalty fee of 9 percent of the total turnover per month. As for the needs of working equipment, such as dough making machine, interior stores, donut storefronts and businesses should be provided by franchisees. "Equipment and entirely from investors," said Ridwan.

For raw materials donuts, fully supplied Ridwan or franchisor. "Raw materials purchased USD 7.5 million for the needs of one month," added Ridwan.

With the offer, this time Ridwan already has four franchises. Fourth Honey Donuts franchisee outlets Cihanjuang was in Situ Gintung, Lenteng Court, Cireundeu, and the Western Cape.

To maintain the quality and taste of the donuts still excellent, Ridwan preparing a management system to control all outlets Donuts Honey Cihanjuang. "We control the start of cleanliness and service at each outlet," said Ridwan who recruited two employees specifically part of this control.

In the simulation count of turnover of Ridwan, Honey Donuts franchise outlets can Cihanjuang return on investment within five to six months. In order to quickly return on investment, the investor must sell at least four packages of dough, equivalent to 300 donuts with a turnover of Rp 900,000 per day, equivalent to Rp 27 million per month. Each piece of donuts sold at Rp 3,000 per piece.

Rully Lamryana, manager of Honey Donuts outlets Cihanjuang in Bogor claimed to have been able to sell as many as 600 donuts with a turnover of USD 1.8 million per day, or Rp 54 million per month. "About 80 percent of our buyers have become regulars," said Rully.

In the near future there will be seven prospective franchisee Donuts Honey Cihanjuang again. However, Ridwan said he did not want to be careless looking for new franchisees. "We must ensure their business location and place first," said Ridwan newly opened branch of its own in Tebet, South Jakarta.