Young Entrepreneurs The Global Unique Culinary

Young Entrepreneurs The Global Unique Culinary - Life is like a wheel, sometimes on top, sometimes also can slip down. But perseverance is accompanied with passion and strategy is the beginning of success.
Young Entrepreneurs The Global Unique Culinary

This has been felt by a young man from Thailand named Aitthipat Kulapongvanich or familiarly called as Top. At that time at the age of just turned 16 years old, Top can meet the needs of his own life, can even buy a car from a source of revenue that comes from buying and selling online game characters and equipment.

How easily he get the money, to the extent that its focus on virtual-style business is actually interfere with his performance at school. The golden years that did not last long. One day he found her online gaming account has been closed by the manager because it is considered misuse for commercial purposes.


Tough times finally hit the life of Top. Electronic business who want the exercise to be a complete failure because it turns electrical goods bought in large quantities of goods are rejected. Top business starting later roasted peanuts that had sold well when it opened an outlet in the mall. However, these businesses once again have faltered because the manager felt aggrieved by the process of frying beans damaging the ceiling of the building.

The failure is compounded by the bankruptcy of his father with the value of the debt that was fantastic. When the whole family decided to move to China, Top chose to remain in Thailand with his uncle to look for new business ideas.

Top and uncle then inspired to make fried seaweed snacks. Many times experiments done to get the texture and taste of the fried seaweed perfect. Although initially he and his uncle managed to peddle culinary products in a mall, it does not make the Top easily satisfied. He then zero in cooperation with one of the largest convenience store franchise in the world, 7-Eleven.

7-Eleven company standards are high making homemade fried seaweed Top repeatedly get rejection. But eventually the creativity and innovation of the Top to perform repair products were warmly welcomed by the 7-Eleven. Fried seaweed called Tao Kae Noi was successfully marketed in 6000 7-Eleven branches spread over 27 countries. Now the unique culinary products it has brought the Top became a young entrepreneur with an income of hundreds of billions per year.

Not only that, he also oversees hundreds of thousands of workers and 100 branches in various countries as well as land seaweed spread in South Korea. Interestingly, the top success stories has also been immortalized in a movie called "The Billionaire" or in Thailand is better known under the title "Wai Roon Pun Lan".

Lessons to be learned from Top Life Journey

Inspiration businesses that can be obtained from the story is that the culinary #bisnis is one of the promising business opportunity if managed properly and carefully. Nevertheless, it does not mean running the culinary business becomes easy things that can be done by everyone. Need special tricks in order to maintain customer loyalty and attract the curiosity of prospective new customers. The tricks are:

Take Relentless Innovation

Culinary trends continue to experience growth and change. Along these trends change, people will begin to have a new taste for certain products. So you should be more careful and observant to make product innovation. For example, if you have a super spicy cassava chips business, berinovasilah to follow the trend of healthy living that are interested in the community. For example by creating products with organic raw materials are healthy, nutritious and free of pesticides.

Do not Forget Promotion

Promotion is one of the things that support the success of the culinary business. When the promotion of mouth or via social media is still not supportive, trying to do more intense promotion. You can do a campaign by handing out free product tester or open outlets in places crowded with people. And do not be stingy-stingy to give a bonus to loyal customers with your culinary products.

Extend Networking and Target Markets

Learning from successful Top figures become entrepreneurs culinary products, do not hesitate to shoot the target a wider market, for example by entering your product in supermarkets, convenience stores or famous culinary outlets. Although impressed grandiose, is not impossible that this is the right step to develop your culinary business.